軟包装印刷ガイド：グラビア、フレキソ、デジタル印刷分析

In the packaging industry, the right flexible packaging printing process can not only make the product look more attractive but also affect costs, production efficiency, and even brand image. Many buyers will encounter a common problem when choosing flexible packaging printing: which one is more suitable, gravure printing, flexo printing, or digital printing?

As a professional gravure printing flexible packaging manufacturer, 惠洋包装 has rich experience in the field of packaging printing. This article will help you sort out the characteristics, applicable scenarios and purchasing suggestions of these three printing methods to make your packaging better!

グラビア印刷

What is gravure printing? Simply put, gravure printing is carving a pattern on a metal roller, using these grooves to fill ink, and then transferring it to the packaging material under high pressure. It has bright colors, fine printing, and wear resistance, making it the first choice for high-end packaging.

Advantages of Gravure Printing

• Stable color and exquisite printing effect – high color reproduction, even delicate gradient effects can be perfectly presented.
• Suitable for mass production – one plate can be used for a long time, which is very suitable for long-term buyers.
• Wide material adaptability – whether it is plastic film (PET, BOPP, PE, etc.), aluminum foil, or paper, gravure printing can be used.

What Products Are Suitable for Gravure Printing?

• Food packaging (snack bags, frozen food bags, etc.)
• Daily chemical packaging (laundry detergent bags, shampoo refills, etc.)
• Medical packaging (aluminum foil bags for medicines, plaster bags, etc.)

What Kind of Buyers is Gravure Printing Suitable For?

If you need high-end printing effects, the purchase volume is large, and you want the packaging color to be long-lasting and the quality to be stable, then gravure printing is your best choice.

Flexographic Printing

What is flexographic printing? Flexographic printing is printing with soft rubber or resin plates, and the ink is transferred to the packaging material through the raised parts on the plate. It has low production costs, is suitable for environmentally friendly water-based inks, and is particularly suitable for large-scale paper packaging.

Advantages of Flexographic Printing

• Lower cost – the plate is cheaper than gravure, and suitable for medium-volume orders.
• Environmentally friendly water-based ink – low VOC emissions, in line with environmental regulations, suitable for sustainable packaging needs.
• Suitable for simple printing – the color distribution is even, and although the fineness is not as good as gravure, it is enough for ordinary packaging.

What Products Are Suitable for Flexographic Printing?

• Milk cartons, paper bags, bread packaging
• Daily necessities packaging (tissue bags, laundry detergent bags, etc.)
• Degradable and environmentally friendly packaging

Which Types of Buyers Are Suitable for Flexographic Printing?

If your flexible packaging printing does not require extreme fineness but pays more attention to environmental protection and cost-effectiveness, flexographic printing is a good choice.

Digital Printing

What is digital printing? Digital printing is to directly control the printer to inkjet or laser printing without plate making. Compared with traditional printing methods, digital printing is particularly suitable for short-term promotions, small-batch orders, and personalized customization.

Highlights of Digital Printing

• No need for plate making, fast delivery – suitable for small batch needs such as short-term activities and new product testing.
• Variable data printing – can print QR codes, serial numbers, and personalized information, suitable for customized marketing.
• Suitable for testing the market – suitable for trial printing of new brand products before they are launched to avoid inventory backlogs.

Which Products Are Suitable for Digital Printing?

• Limited edition gift packaging
• Short-term promotional activity packaging
• Niche brands, e-commerce packaging

Which Type of Buyers is Digital Printing Suitable For?

If you are a startup brand or e-commerce seller or want to test market reactions, digital printing can meet your needs.

How to Choose the Most Suitable Flexible Packaging Printing Method?

👉 Pursuing high-end printing and needing mass production? → Choose gravure printing!

👉 Limited budget, high environmental protection requirements, suitable for paper packaging? → Choose flexographic printing!

👉 Small batch customization, short-term promotion? → Choose digital printing!

Why Choose Huiyang Packaging?

惠洋包装 specializes in gravure printing and customized flexible packaging. We not only provide high-quality packaging but also help customers improve product competitiveness.

1. Professional customization service: various specifications, materials, and printing processes can be customized to meet different needs.
2. Advanced printing equipment: high-precision printing machine to ensure stable color and clear printing.
3. Fast delivery and stable supply chain: Large-volume orders are delivered on time to reduce your inventory pressure.
4. Environmentally friendly ink technology: in line with international environmental standards to help brand sustainable development.

Whether you are a buyer in the food, daily chemical, or pharmaceutical industries, we can provide professional and reliable printing solutions!

Consult now, our professional team will help you find the most suitable printing solution to make your packaging more competitive in the market!