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With the improvement of material life, snack foods have gradually become indispensable food in people’s daily lives. Potato chips, as an outstanding representative of snack foods, are deeply loved by people. Due to the fragility of potato chips themselves, they require a carefully designed and manufactured packaging bag.
Design goals of potato chip packaging bags:
The design and use of photo chip bags should not only ensure the integrity and freshness of the product, but also attract attention and build brand image, so we need to consider the following factors:
Target group: gender, age, consumption habits
Understanding of market dynamics: Keep abreast of the dynamics of the packaging industry, such as packaging design trends and innovations in material technology and processes. For example, smart packaging, the application of environmentally friendly materials, and personalized customization services.
Choice of potato chip packaging materials:
Potato chips have a high-fat content and a crispy taste. Therefore, high-barrier composite materials should be selected to prevent the invasion of moisture, oxygen, and other pollutants. Commonly used materials are:
- PE: strong sealing and good softness.
- PET: as the outer layer material, it has strong mechanical properties and high transparency
- AL and MPET: strong light-shielding and moisture-proof properties, which can extend the shelf life of food
- PA: puncture-resistant, increasing product protection.
Environmental Sustainability:
More and more companies are considering environmental sustainability when choosing packaging materials and, therefore, tend to choose biodegradable or recyclable materials. For example, PLA, which is derived from renewable resources such as corn starch, meets food-grade requirements and can be naturally decomposed under certain conditions.
Appearance design of potato chip packaging
Potato chip packaging is targeted at young people, so visual appeal should be considered in the appearance design. At the same time, the product appearance should be designed in combination with brand stories, popular colors, cultural elements, and text layout.
In addition to the traditional flat bags, the general potato chip packaging bags can also be self-supporting bags, special-shaped bags, and back-sealed bags. In order to improve the overall convenience, a zipper can also be added to the sealing part.
Printing type of potato chip bags:
- Gravure printing: The printed image is fine and clear, suitable for mass production. And what is gravure printing?
- Flexographic printing: lower printing cost, suitable for small and medium batch orders, printing clarity is inferior to gravure printing.
Regardless of the type of printing, we must do a good job of unified color management to ensure the uniformity and accuracy of colors. To this end, we uniformly recommend internationally accepted standard color cards (such as Pantone) for calibration and strictly monitor color deviations during the printing process. If deviations occur, they should be adjusted in a timely manner.
Rigorous bag-making process:
The bag-making process directly affects the quality of the finished product, so it should be strictly controlled. Common bag-making methods include:
- Heat sealing: using high temperature to laminate multiple layers of materials together to form a strong edge.
- Ultrasonic welding: Compared with traditional heat sealing, this method can achieve more precise cutting and sealing and is more suitable for thinner plastic films.
- Stamping: For special-shaped bags, stamping operations require the use of film molds.
Strict quality control:
Строгий контроль качества must be carried out for each link of production to ensure that each product is qualified. Specific measures mainly include:
- Material testing: Check whether the raw materials meet the specifications.
- Size testing: Ensure that the size of each bag is consistent with the design.
- Functional testing: Through instrument testing, confirm that the performance of the packaging meets expectations, such as tensile test, air permeability test, etc.
Заключение
Customized potato chip bags serve the purpose of packaging the product and, even more, they contribute to the enhancement of brand image as well as becoming part of the competitive market. Initial design concept, material selection, and finally tailor-made production process all become vital parts of the process. As a professional enterprise in the flexible packaging industry, Упаковка Huiyang is dedicated to delivering to clients high-quality, environment-friendly, and personalized packaging alternatives to bring innovative designs, quality materials, as well as strict quality control with an attitude of excellence to all packages.
If you are searching for a reliable customized potato chip packaging partner, Упаковка Huiyang would be the best option for you. Please contact us to learn more about our customized potato chip packaging services; we are happy to partner with you to craft excellence in product packaging and shine your brand in the market.